Is it that the era of Facebook and Twitter is fading out?.. It’s now the time for WhatsApp, WeChat..?
Summary:
- Facebook is not been used much now as compared to WhatsApp and WeChat
- Active users are more in WhatsApp and WeChat as compared to Facebook and Twitter
- WhatsApp, WeChat provide not just the chatting, but more than that!!
Facebook made an interesting statement this month that there is a decrease in daily users, specifically among teens, it means they are on Facebook, but just not using it as much as they did. As teens are the major target segment in terms of marketing terms, it is point of concern for Facebook.
They are spending much time on apps like WhatsApp, WeChat etc. which means Facebook is becoming a victim of its own success. Facebook has nearly 1.2 billion monthly active users. But the mobile messaging apps such as WhatsApp which emerged later than Facebook is threat to mobile carriers. (refer to my post – “Increase in smartphones impact the revenues of Telecom industry” – http://wp.me/p3YSj6-s) as well as social networking sites now.
WhatsApp, has more than 350 million monthly active users globally which is more than the active users of Twitter of 218 million. Most of the users who use WhatsApp are under 25.Compared to Facebook, WhatsApp provide private chatting with people you are friends with in real life. Instead of passively dangling with people you barely know on Facebook, messaging apps promote dynamic real-time chatting with different groups of real-life friends, real life because to connect with them on these apps you will typically already have their mobile number. One of the greatest advantage on WhatsApp is that one can send pics – “more personal!!”
The main, big reason why teen and young people are inclined towards messaging apps is that many of these apps no longer just for messaging, they provide services beyond games, stickers and music sharing from KakaoTalk (South Korea), WeChat (China) and LINE (Japan). Kik (Canada) and Tango (US) inviting software engineers to create games that run on their apps. In fact app stores such as Google Play and Apple’s App Store take the 30% of profits.
Related articles
- Gradual exodus of young people towards WhatsApp, WeChat and KakaoTalk is … – The Guardian (darrellgreco.org)
- Teenagers say goodbye to Facebook and hello to messenger apps (lesleyqueen.wordpress.com)
- Why will WhatsApp never ShutApp (whatanadvertisemeant.wordpress.com)
- WhatsApp Has Crossed 25M Active Users In India (lighthouseinsights.in)
- WhatsApp continues Indian invasion as it breaks the 25 million active user mark (newspodge.wordpress.com)
- Teenagers say goodbye to Facebook and hello to messenger apps just as their mums and dads get the hang of social networking (theguardian.com)
- WhatsApp is leading the mobile messaging battle, but will it win the war? (thenextweb.com)
- WhatsApp Claims 25M Monthly Active Users In India (medianama.com)
Categories: Marketing, Technology, Views
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