A note on Wrist Watch Industry

Though India has high potential, the current infrastructure in India is challenge. The economic slowdown has added to this making the things worse.

Buying habits of customers are shifting – customers are buying from online retail like Flipkart etc.


Mobile phones are definitely not a competition for the watch industry. Wrist watch is a style statement. Once a person is capable of earning he or she is interested to buy a watch which shows that he/she is focused on time. Every occasion demands a type of watch. Fashion watches, sports watches, digital watches, luxury etc.

Watches like Samsungs watch still need the cell phone along with them. The Samsung watch’s positioning is more on connectivity, gadget pro. Where as a wrist watch is all about focus on time sensitive person

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