Jobs are growing, but not in all sectors

Few days back it was reported that a sample of elite manufacturing companies has seen a growth in workforce of 3% every year over the past decade. Not going into the details of what companies were considered, how many were considered in the sample, the 3 % growth is a significant one, experts say.

Jobs

 

image taken from: quickbase

But there is fundamental question – what type of jobs were created that saw an increase in % in workforce? Evidence shows that most of these jobs are white-collar’ed jobs.  Information technology techies, CA’s and MBA’s are contributing to the increase in this workforce %. While this is a very good sign, majority of people out in the nation, seeking for jobs does not have these qualifications. They are more likely to fit in the blue-collar, shop-floor jobs. With the automations and re-engineering emerging, the blue collar jobs are shrinking. – The question resurfaces. Is the employment situation in nation is improving?

Manufacturing, textile, construction, tourism are some industries that require more blue collars jobs. It is time to have polices, that boost more growth in these sectors. Also with reference to my previous blog http://thekalyan.com/2014/05/20/why-rupee-should-not-appreciate-against-dollar/ it is vital that we export more that have more scope in manufacturing, textile industries.

How MBA is valuable..!!

 

Jump on the corporate ladder
: If one is working in a industry for few years and have CEO dreams or he / she is not happy with the salary he/she is getting, an MBA may just boost the need. MBA can help move from junior to middle and from middle to senior management. With a good MBA degree your senior manager designation can be turned into a GM profile in less than two years which otherwise may take five to eight years. 

An MBA also helps in commanding a higher starting salary as compared to a non-MBA with same experience. 

Not having an MBA can prove to be an obstacle in some organizations.

  MBA

Image courtesy: einsedu.com

Change in career path: 
Marketing, finance, HR give a perspective to understand the business in various directions. 
If one has a year’s experience in sales and do not like it much, he/she can do an MBA, specialise in HR and get a job in that field. During MBA, one can also intelligently plan their internships to show focus on a new industry that they want to switch to.

Opportunities and increased earning: 
Most of the good jobs advertised want MBA listed as an essential qualification to apply. People who hold an MBA degree find different types of employment opportunities, both domestically and internationally. 

It is estimated that 70 per cent of the senior managers or board directors worldwide are MBAs. So one gets higher salaries as MBA. It is relevant to know that this growth mostly comes with longer work hours.

To start on your own: 
At the core, MBA teaches skills to manage different parts of a business and exposes a person to real world business situations using case studies and industry visits. So it is a good training ground for up coming managers and entrepreneurs. If one want to become an entrepreneur, he/she can get into an MBA programme and learn the basics of sales, marketing, business planning, finance and get started as an entrepreneur. An MBA is not essential to become an entrepreneur but it surely helps. 
May be college dropouts like Bill Gates, Steve Jobs and Mark Zuckerberg are famous, but there are  quite a large number of entrepreneurs, who get on that path after finishing their degree.

Knowledge: Finally MBA is about acquiring knowledge. 
Ite is a great way to acquire diversified knowledge. When one puts the knowledge to work and share with others, their growth becomes faster. If one goes into an MBA with an open mind, he/she will come out a better person.

To top it all, an MBA is ticket to a fast growth career and success if you are willing to work for it.

For more info, pls check the Times of India 21st Jan 2014

Businesses in India should focus on branding

Grapgh

Summary

  • Technology brands like Apple and Google are dominating in Brand Valuation, but cannot stay on top without new innovations and design.
  • This list is based on three parameters: economic profit, role of brand and brand strength.
  • Personal technology brands like Apple and Google have pushed the leader of the last 13 years, Coca Cola, to No. 3
  • Google, Coke and McDonald’s have a brand value higher than brand revenue.
  • Apple and Google do two things better than most brands: they are great at design and superb at doing the thinking for the consumer. Their entry into wearable gadgets like watches and glasses will test these strengths.
  • In the Indian list, the brand value is significantly lower than brand and business revenue. Brands need focus and consistency. Brand longevity without innovation may lead to brand respect but does not create brand value.

Facts

  • The top 100 in the list have 55 brands from the US, 9 from Germany, 7 each from Japan and France.
  • Nokia is now 59 after being in top five for few years.
  • Blackberry if out of 100
  • Philips at 40 and Sony at 46
  • No Indian Company yet in Top 100 Global List.

Discussion:

  • Discussion on Technology brands versus FMCG brands.

FMCG:

  • FMCG brands like Coke work on habit, distribution and owning consumer mind space. This combination cannot be copied easily and, hence, brand leaders in FMCG tend to be leaders for decades.
  • A good example is Thums Up in India, which survived due to consumer loyalty, even when Coke tried unsuccessfully to kill it. In FMCG, innovation is slow and gradual, unlike in technology where it is disruptive.

Technology:

  • For Technology bands, missing an innovation in technology puts a company back by at least five years. Market shares swing in decimal points or small numbers in FMCGs over a year, while they can swing by more than 10 or 20 points in a few months in technology.
  • In the Indian list, the brand value is significantly lower than brand and business revenue in each case. It tells us that a collection of businesses doesn’t make a powerful brand but a collection of brands makes a powerful business.
  • We in Indian business value metrics like revenue, profit and market capitalization. Brand value, which is strategic, is common to all three and, hence, worth growing. Indian businesses must spend energy on branding. India is a huge consumer market.

Reference: “Why Indian businesses must spend energy on branding” The Economic Times, 7th November 2013